Sending review invitations on Facebook Messenger could be a great way for you to both connect with your customers on their preferred channel, and also generate more reviews. All your review invitations are sent from your page, ensuring that your customers connect directly with your business.

Check out our Facebook Messenger review invitations demo to see how this works.

Facebook requires that your customers opt-in to receiving messages from your business, and we facilitate this process during the three setup steps provided:

Provide Reviewshake access to manage your Facebook page
Let us know which domain (eg. you will use to receive opt-ins
We provide you with three code snippets that you place on your website to receive customer opt-ins


You can setup your own custom templates to be used when you send your review invitations. Use variables to inject customer information such as the customer name, order ID as well as custom variables that you can provide us for each given customer.

We make it easy for you to A/B test which templates are delivering the best results - you can simply setup your trigger to run two or more templates simultaneously. You'll then be able to see high-level metrics such as click-through rates to double-down on the template that performs best.

Need inspiration for your template? How about this one?

Hi {{ name }}, we'd love to hear about your recent purchase from us! Click the appropriate star rating below and leave us your review! Thanks!

Analytics data
We track a number of events on a per-SMS basis, to give you insights into the emails that are going out:

Message delivery
Message read
Click event
Review event (depends on review site)

We also track a number of data points to help us improve your review conversion metrics.

IP address: The customer IP address and geo-location.
User agent: Customer data including time zone, browser, desktop or mobile and more.
Open time(s): Open times are used to optimize future review invitations to a given demographic.
Send/delivery times: Combined with open times to optimize future review invitations to a given demographic.
Was this article helpful?
Thank you!